Summary in plain English: We collect only what we need to handle your booking and send you relevant information. We do not sell your data to anyone. You can ask us to delete your information at any time. Our full policy is below.
1. Who We Are
Morocco Way is a private tour operator based in Marrakech, Morocco, founded in 2014. We operate travelonmoroccoway.com and process bookings for private tailored tours throughout Morocco.
Data controller: Morocco Way
Address: Marrakech, Morocco
Email: travelonmoroccoway@gmail.com
WhatsApp: +212 628 848 511
Although Morocco Way is based in Morocco, we serve clients from the European Union and European Economic Area, and therefore apply the standards of the General Data Protection Regulation (GDPR) to all personal data we process from EU/EEA residents.
2. What Personal Data We Collect
2.1 Booking and enquiry data
When you submit a booking request or enquiry through our website, we collect:
- Full name (required to personalise your booking)
- Email address (required for booking confirmation and communications)
- Phone number or WhatsApp number (required for coordination and support during your trip)
- Country of residence (helps us tailor recommendations and handle visa-related questions)
- Preferred travel dates and number of travellers
- Special requests or requirements you choose to share (dietary needs, accessibility, preferences)
2.2 Payment data
We do not store payment card details on our servers. Payments made via Wise or other payment platforms are processed by those third-party providers under their own privacy policies. We retain booking reference numbers and payment amounts for our financial records.
2.3 Website usage data
Like most websites, our site automatically collects technical data when you visit, including your IP address, browser type, the pages you viewed, and the time of your visit. This data is collected via cookies and server logs and is used to maintain the website's security and improve its performance.
2.4 Communications
If you contact us by email or WhatsApp, we retain those communications for the purposes of responding to you and maintaining a record of our interactions.
3. How We Use Your Data
We use your personal data for the following purposes:
- Booking processing: To confirm your tour reservation, send booking confirmations, and coordinate your travel arrangements.
- Customer communications: To respond to your enquiries, provide pre-trip information, and send your itinerary and guide contact details.
- Support during your trip: To provide 24/7 WhatsApp assistance before, during and after your Morocco experience.
- Legal compliance: To maintain records required by Moroccan tax and business law.
- Service improvement: To understand how visitors use our website and improve our tours and booking process. We only do this using aggregate, anonymised data.
- Marketing (only with your consent): If you opt in, we may occasionally send you relevant information about Morocco Way tours and offers. You can unsubscribe at any time.
We do not use your personal data for automated decision-making or profiling that produces legal or significant effects on you.
4. Legal Basis for Processing (GDPR)
For EU/EEA residents, we process your data under the following legal bases:
- Contract performance (Article 6(1)(b)): Processing necessary to fulfil your booking request and deliver your tour.
- Legitimate interests (Article 6(1)(f)): Website security, fraud prevention, and improving our services — where these do not override your rights.
- Legal obligation (Article 6(1)(c)): Retaining financial records as required by law.
- Consent (Article 6(1)(a)): Marketing communications — only where you have explicitly opted in.
5. Who We Share Your Data With
We do not sell your personal data. We share it only where necessary to deliver your tour:
- Local guides and suppliers: We share your name, group size, dates, and any relevant requirements with the guides and accommodation providers involved in your trip. They are bound by confidentiality.
- Payment providers: If you pay via Wise, PayPal, or card, your payment is processed by those providers under their own privacy policies.
- Email service providers: We use standard email hosting to send booking confirmations. Your email address is not shared for marketing purposes.
- WhatsApp (Meta Platforms): Communications sent via WhatsApp are subject to Meta's privacy policy.
- Legal authorities: If required by law or to protect our rights, we may disclose data to Moroccan or relevant national authorities.
We do not transfer your data to countries outside Morocco or the EU/EEA except as described above (Wise, PayPal, WhatsApp — all of which have standard contractual clauses or equivalent protections in place).
6. How Long We Keep Your Data
- Booking records: 5 years from the date of your trip, as required by Moroccan tax law.
- Enquiry data (no booking made): 12 months, then securely deleted.
- Marketing data: Until you unsubscribe or ask us to delete it.
- Website logs: 90 days, then automatically deleted.
7. Your Rights Under GDPR
If you are an EU/EEA resident, you have the following rights regarding your personal data:
- Right of access: You can ask us to confirm what data we hold about you and receive a copy.
- Right to rectification: You can ask us to correct inaccurate data.
- Right to erasure ("right to be forgotten"): You can ask us to delete your data, subject to our legal obligations to retain certain records.
- Right to restriction: You can ask us to stop processing your data while a dispute is resolved.
- Right to data portability: You can ask us to provide your data in a structured, machine-readable format.
- Right to object: You can object to processing based on legitimate interests, including direct marketing.
- Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, contact us at travelonmoroccoway@gmail.com or via WhatsApp at +212 628 848 511. We will respond within 30 days.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with your national data protection authority (for example, the ICO in the UK, the CNIL in France, or the relevant EU supervisory authority in your country).
8. Cookies
Our website uses cookies — small text files placed on your device — for the following purposes:
- Essential cookies: Required for the website to function, including your cart and session data. These cannot be disabled.
- Analytics cookies: We may use basic analytics to understand how visitors use the site. No personal identifiers are stored.
You can control cookies through your browser settings. Disabling essential cookies may affect your ability to use the booking system. We do not use advertising or tracking cookies.
9. Security
We take the security of your personal data seriously. Our website uses HTTPS encryption for all data in transit. Booking data is stored in a secure database with restricted access. We do not store payment card details on our systems.
In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours of becoming aware of it.
If you have any questions about this privacy policy or how we handle your data, please contact us:
Morocco Way
Email: travelonmoroccoway@gmail.com
WhatsApp: +212 628 848 511
Web: travelonmoroccoway.com
This policy was last updated in April 2026. We may update it from time to time — when we do, we will revise the date at the top of this page. We encourage you to review it periodically.
